Slimpressions® Launches Shapewear Line to Tackle Flabby, Flapping Arms. February 1, 2008

Slimpressions® Launches Shapewear Line to Tackle Flabby, Flapping Arms

ATLANTA, GA February 1, 2008  – Representing light years of progress since the days of (gasp) rubber girdles, today’s shapewear lingerie has become a lighter, prettier and convenient way to flatten our tummies, bolster our butts, and sleek down our thighs. But what do women from Oprah to every mom you know complain about? Flabby, flapping arms!

Slimpressions takes on that challenge with a new line of everyday shapewear by Branches Unlimited, designed to slim a woman’s arms, back and midriff. Made from a machine-washable compression fabric, Slimpressions comfortably yet effectively contours a woman's arms and back while slimming down her midriff bulge.

“Unless you have the time to be a body builder, most women assume they have to live with jiggling fat as they raise their arms, even if they aren’t overweight,” says Amy Pedersen, co-founder of Branches. “But most bodyshapers do not address this troublesome area at all. We invented the Slimpressions collection of bodyshapers with arm compression to create an illusion of weight reduction up top, which helps to boost your confidence and sculpt your natural curves.”

Does the word compression leave your A-cup shape feeling seriously nervous? Slimpressions actually offers two distinct lines.

The Have Nots™ line is scooped down below your bra, letting you promote your natural assets, not compress them.

The Haves™ goes on over your bra (or not!) for those whose natural curvy shape can use a little extra support.

The Haves and The Have Nots bodyshapers feature a long torso for tucking or layering and a subtle mesh weave in the armpit for added breathability.

“We think it’s time that women everywhere should be able to raise their hands with confidence in their appearance and pride in their shape,” said Pedersen. “Slimpressions makes that goal a reality.”

Slimpressions makes its debut Feb. 3 at CURVE NY (Booth #A13) and Feb. 14 at CURVE Las Vegas (Booth #1905).

About Slimpressions
Slimpressions is owned and operated by Branches Unlimited, LLC, a women-owned enterprise based in Marietta, GA. Co-founded by sisters-in-law Amy Pedersen and Jennifer Daniels, the company designs, manufactures, markets, and distributes a range of everyday shapewear garments to slim a woman's arms, back and midriff. Made in America, Slimpressions is sold on the internet and in fine women’s clothing and lingerie shops throughout the U.S. and Canada. For more information, go to www.slimpressions.com.